We think like strategists.
We make like craftspeople.
Target Group is a UK-based marketing and design studio. We started as three freelancers sharing a desk above a print shop in Shoreditch, and grew because clients kept sending us their hardest, most interesting briefs — the ones other agencies wanted to template rather than solve.
Today we're a collective of strategists, designers, writers and producers working across brand, campaign and digital projects for clients who'd rather stand out than fit in.
Three working values
In Register
Every plate has to line up. Our creative work is built on research, briefs and data — precision first, so the bold ideas actually land.
Full Bleed
No safe margins. When a brief calls for a swing, we take it — the work that gets remembered rarely stayed inside the lines.
Spot Colour
A considered choice beats a default every time. We'd rather pick one deliberate colour than run the process four and hope.
A four-stage process
Brief
We dig into the audience, the market and the actual problem before anyone touches a mood board.
Concept
A handful of genuinely different directions, presented straight — no filler options to make one look right.
Craft
The chosen direction gets built out properly: systems, not just a single hero shot.
Deliver
Launch-ready files, guidelines and handover — plus the reasoning behind every decision.